Hall 4.2

This is where it all starts: ideas, designs and concepts by young designers reveal surprising new perspectives and approaches. Pure Talents depicts this starting point in the development of design and designers – openly, but still on a pre-selected basis and a manageable scale. The presentations by the young winners of the Pure Talents Contest are renowned for their visionary and unconventional often even provocative designs and prototypes. Another successfully established event at Pure Talents is the universities’ self-designed presentation of their work and concepts.

Pure Talents is a non-commercial trade-fair format, which promotes up-and-coming designers. With its line-up of young designers, design teams, institutions, universities and national groups, it represents a virtually unique range of the international creative scene, in terms of breadth and quality. The exhibition is a highlight for those searching for the unusual and not-quite-polished among imm cologne’s enormous range of market-orientated and high-end products. Prototypes, the experimental and the unconventional are presented in a top-quality exhibition.

Here, visitors can discover new concepts, new material applications and even new forms of distribution as well as sample projects that explore the possibilities and limitations of design.And design teams, institutions and universities can display their concepts and designs freely and introduce their sometimes spectacular installations and innovative projects here, in a lively, relaxed atmosphere with interesting catering concepts. The award presentation of the international up-and-coming designer contest – the Pure Talents Contest – has long been a successful format and constitutes its own exhibition area where young designers present their work themselves.